Want to Attract Millennials? 'Talk to Us,' Advises Tour Op Exec

Millennial travelers are interested in authenticity, fulfillment and sustainability. That’s a message that tour operators, travel agents and the entire travel industry needs to understand, according to Ashish Sanghrajka, president of Big Five Tours & Expeditions. 

Sanghrajka, who is 36, recently joined the Millennials in Travel board of directors as director of industry relations. (See sidebar.)  He – and Millennials in Travel – are on a mission to educate the industry about the millennial market. Their objective is two-fold – to attract millennial clients and to enlist millennials in travel careers.