A New Age: Reaching the Millennial Market

The millennial generation - typically described as those born between the early 1980s and the early 2000s - is quickly altering the travel and tourism industry. Having grown up with near-ubiquitous internet access and beginning their professional careers in the wake of a financial crisis, millennials are using technology to make savvy travel-buying decisions, largely based on the perceived authenticity of the experience they are offered.