Travel Agent takes a look at the Millennial market, including advice from these travelers' peers in the industry and insights into two organizations that have brought this segment to the forefront.
The millennial generation - typically described as those born between the early 1980s and the early 2000s - is quickly altering the travel and tourism industry. Having grown up with near-ubiquitous internet access and beginning their professional careers in the wake of a financial crisis, millennials are using technology to make savvy travel-buying decisions, largely based on the perceived authenticity of the experience they are offered.
Millennial travelers are interested in authenticity, fulfillment and sustainability. That’s a message that tour operators, travel agents and the entire travel industry needs to understand, according to Ashish Sanghrajka, president of Big Five Tours & Expeditions.
Sanghrajka, who is 36, recently joined the Millennials in Travel board of directors as director of industry relations. (See sidebar.) He – and Millennials in Travel – are on a mission to educate the industry about the millennial market. Their objective is two-fold – to attract millennial clients and to enlist millennials in travel careers.
Ashish Sanghrajka, the president of Big Five Tours and Expeditions, has been appointed Director of Industry Relations on the board of directors for Millennials in Travel.
Through this volunteer based role, the Kenyan native will consult with industry organizations about the next generation of travelers and their expectations.
Agent group Millennials in Travel is introducing a fam program exclusively for members. The first fam will be the Montage Deer Valley in Park City, Utah, in July. The second will visit Brazil and Argentina, in cooperation with LAN Airlines.“We’re very excited for our generation to finally have dedicated opportunities for destination education,” said Cory Green, travel designer with Bruvion Travel and Millennials in Travel’s national manager of fams. Millennials in Travel is also launching two new chapters, one for Phoenix/Scottsdale and one for Alaska.
Millennials in Travel has launched an exclusive fam trip program designed to educate members about destinations that appeal to millennials. The group's first fam will take place at Montage Deer Valley in Park City, Utah, this July. A fall trip to Brazil and Argentina is also in the works.
Millennials in Travel, a national group for young professionals in travel, has launched a jobs listing and is starting a New York City chapter.
The group said it launched the jobs program because it was receiving inquiries from companies targeting its members.
Milliennials in Travel has kickstarted its Industry Opportunities program designed to help its members learn about open positions within all sectors of the travel industry. How it works: Employers are asked to complete a form with information that matters most to the millennial generation and that information is accessible to qualified members on the organization's website, www.millennialsintravel.com, and promoted through their social media channels...
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