Marketing & Communications Manager - Los Angeles, CA

 
 

Marketing & Communications Manager - Los Angeles, CA

Employer: VisitBritain 

Location: Los Angeles, California

 Salary: $62,000 - $70,000 dependent on experience

Function: Marketing & Communications

Specialty: PR & Communications

Level: Experienced (Non-Manager)

Metro Area: Los Angeles

Duration: Full Time

Can you inspire more Americans to visit & explore Great Britain?

VisitBritain, the national tourism agency, is seeking a full time Marketing and Communications Manager with a thick black-book of traditional & new media contacts in the travel, lifestyle & entertainment industries. You will need to have a creative mind and a nose for news and sniffing out trends to increase Britain’s brand profile and general buzz-worthiness amongst influencers and media.

Employing over 300 people in 21 locations across the world, VisitBritain is one of the preeminent, most respected tourism organizations in the travel vertical. Our mission is to drive economic development vis a vis tourism throughout the whole of Great Britain driving incremental visitation, increasing spend and dispersing visitation to all parts of the country. In so doing, VisitBritain supports and grows jobs for 3.1 million people who work in Great Britain’s leisure and hospitality industry.

Based in our Los Angeles office within the British Consulate, the Marketing & Communications Manager, will play an important role in executing our integrated marketing communications plan. You will be managing & delivering campaigns while supporting communications across all owned, earned and paid channels, with a focus on engaging media and customers, through the right channel, to share the Britain brand story and turn inspiration into increased visits to London, England, Scotland and Wales.

This exciting role is also responsible for leading on VisitBritain’s US specific screen tourism activity across all marketing activities in the US.  VisitBritain has had over 15 years’ experience in what we call ‘film tourism’– we’ve worked on titles such as the Da Vinci Code, Pride & Prejudice, Paddington, King Arthur and some of the 007 BOND series of films just to name a few. We work very closely with major studios, local screen commissions, TV networks and international consumer brand partners to ensure that we leverage the wonderful locations seen in the films & television series to drive tourism to those places. You would be our key account manager on location in LA, so experience working on entertainment publicity & promotions or in the entertainment industry will be advantageous.

This is an exciting opportunity for an integrated communications professional with at least 5+ years’ experience, a proven track record of meeting targets and a who knows their way around the US media landscape, including; print, digital, social and broadcast. A degree in marketing, communications or PR would be highly valued and a second language such as Spanish would also be desirable.

This role is for you if you enjoy:

  • Creativity – Newsjack and leverage trends to insert Britain into the conversation. Deliver innovative & inspiring integrated marketing campaigns that deliver real results with small budgets.
  • Responsibility – We’re a small and dynamic team. You will own many of your own projects and see them through from start to finish, working with team members in North America and from our offices around the world.
  • Relationships – Working with the UK travel industry and the American media and influencers and see the results of our efforts brought to life in television, newspapers, magazines, blogs and social media.
  • Travel – At VisitBritain we have serious wanderlust & a passion for all things British. In this role you will have an opportunity to travel & explore the best of what Britain has to offer so you can share these stories to inspire more Americans to visit. There is also considerable travel across the West Coast & Central US States and to our main office in New York City. 

So, if you’re an upbeat and experienced communications professional with a deep understanding of consumer trends, stellar media contacts, experience in digital marketing and a great team player, we’d love to talk to you!

How to apply

Full job description can be found attached here or at https://www.visitbritain.org/vacancies-page Please send a covering letter and a concise CV to: NorthAmericaJobs@VisitBritain.org with the subject line: Marketing and Communications Manager USA – your name and surname.

The closing date for applications is Monday 2nd October.  Please note that ONLY those applicants short-listed for the interview will be contacted and we thank you for your interest in advance.

*Please note that due to our status as a foreign government operating in the US, only US Citizens or permanent residences are eligible to apply*

Compensation

VisitBritain offers generous vacation (above industry standard), comprehensive benefits, training & development and a pension plan. Salary range is $62,000 - $70,000 USD per annum based on experience and is non-negotiable.