“Experiential Travel is a journey away from home, involving a truly memorable and powerful experience (active, cultural, natural, social or spiritual) that will enrich a person’s life and improve the way they connect with both loved ones and with the world.”

– Serge Dive, Founder of PURE

PURE Life Experiences was founded in 2009 by travel visionaries Serge Dive and Sarah Ball (Beyond Luxury Media Ltd.). Their ambition was to create a platform for an emerging movement of mavericks re-imagining the role of high-end, experiential travel to positively impact conservation efforts and transform lives.

Today, PURE is a global community of heroes changing worlds by catalysing adventure, personal connections and a conscientious approach to the environment and local communities. These ‘PUREists’ gather once a year in Marrakech for a week of ideas, inspiration and innovation, sparked by an annual conference and seminars, nurtured by three days of pre-scheduled meetings and punctuated by networking lunches and parties.

Thanks to PURE’s exacting entry criteria, our hand-selected guest list features the industry’s most exciting high-end suppliers, accomplished Private Travel Designers and globally renowned media